This paper explores the human rights implications of emergent technology, and focuses on virtual reality (VR), augmented reality (AR), and immersive technologies. Because of the psychological and physiological aspects of immersive technologies, and the potential for a new invasive class of privacy-related harms, she argues that content creators, hardware producers, and lawmakers should take increased caution to protect users. This will help protect the nascent industry in a changing legal landscape and help ensure that the beneficial uses of this powerful technology outweigh the potential misuses.
In the paper, Heller first reviews the technology and terminology around immersive technologies to explain how they work, how a user’s body and mind are impacted by the hardware, and what social role these technologies can play for communities. Next she describes some of the unique challenges for immersive media, from user safety to misalignment with current biometrics laws. She introduces a new concept, biometric psychography, to explain how the potential for privacy-related harms is different in immersive technologies, due to the ability to connect your identity to your innermost thoughts, wants, and desires. Finally, she describe foreseeable developments in the immersive industry, with an eye toward identifying and mitigating future human rights challenges. The paper concludes with five recommendations for actions that the industry and lawmakers can take now, as the industry is still emerging, to build human rights into its DNA.